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    Photo credit by Sabi Sabi Game Reseve, Kruger National Park, South Africa

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    Photo credit by Amakhala Game Reserve, Eastern Cape, South Africa

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  • Amakhala

    Amakhala Game Reserve, Eastern Cape, South Africa

2015 Chinese citizens’ favorite island destination in the world goes to Seychelles


Seychelles was among the island states that won the 2015 Chinese citizens’ favorite island destination at the International Island Tourism Conference that was held in the island city of Zhoushan in the province of Zhejiang, China. The award was collected by the Seychelles Principal Secretary for Tourism, Anne Lafortune, who was in China to attend the conference.

The three-day annual conference on “Interconnecting the Marine Silk Road, Sharing the Island Development” was the first ever International Islands Tourism Conference (IITC), and it highlighted the importance of island tourism development, product exploration, regional cooperation, brand building, and ecological protection.

A number of tourism destinations including Seychelles, Maldives, Indonesia, Greece, Australia, the United States, the Vanilla Islands Association, the Pacific Asia Travel Association, and the World Tourism Organization were among the 25 island countries, regions, and 30 island cities, international tour operators, cruise liners, airlines, resort groups, tourism investors, and tourism research institutes that attended the conference which aims to provide visibility to island destinations. Over 1,000 delegates were present at the conference.

Apart from Mrs. Lafortune, Seychelles was also represented by the Seychelles Ambassador accredited to China, Vivianne Fock-Tave, and Jean-Luc Lai Lam, the Seychelles Tourism Board’s Manager in China. Mrs. Lafortune also delivered a presentation on the successes of Seychelles as an island destination and the achievements made in increasing the number of Chinese visitors to the island. She was also a member of the panel discussion together with representatives from other island states.

“The conference not only provided us with a platform to further promote our beautiful islands to a wider audience of key decision-makers in China and the world, but also reinforced our position as one of the best island destinations. This was more than apparent when Seychelles was among the winners for the 2015 Chinese citizens’ favorite island tourism destination in the world,” said Mrs. Lafortune, the PS for Tourism.

Topics discussed at this important conference were the significance of island tourism development for each island state and the different trends in global island tourism development.

The conference ended with strategies and recommendations that each country should consider adopting for sustainable development of their respective island tourism.

Next year the conference is expected to be held at the same place in Zhoushan, China, but it was proposed that island state should take turns to host the conference in order to gain more visibility and learn from each other’s best practices.

Miss Fock Tave also addressed the conference whereby she focused on investment in the tourism industry.

Source: Seychelles Ministry of Tourism and Culture

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