• Sabi Sabi

    Photo credit by Sabi Sabi Game Reseve, Kruger National Park, South Africa

  • Tswalu

    Photo credit by Amakhala Game Reserve, Eastern Cape, South Africa

  • IMG_3851

    Photo credit by !Khwa ttu San Culture and Education Centre, Western Cape, South Africa

  • Amakhala

    Amakhala Game Reserve, Eastern Cape, South Africa

Excecutive comittee

Alliance Chairperson

Name: Greg McManus
The Heritage Environmental Management Company
Managing Director

Greg McManus has been a recognised specialist in tourism standards and service excellence for the past twenty years. He started his career in the hotel industry at the Carlton Hotel in 1978 and over the years held a number of senior positions across the country before being appointed Director of Standards for the South African Tourism Board in 1992.

In 1996 he formed Qualitour as South Africa’s only private sector tourism quality management company and in 2001 he developed the Heritage Environmental Rating Programme as Africa’s first tourism-based environmental performance rating initiative.  In 2002 Heritage rated its first business, the Sandton Convention Centre – host to the World Summit on Sustainable Development (WSSD), and received recognition from the World Tourism Organisation in the same year. The programme was developed further in 2004, becoming the first initiative of its kind to reflect ISO14001 compliance.

Since then, the Heritage system has evolved to provide environmental rating and management systems for a number of sectors including banking; golf courses; retail; responsible tourism; business management; the non-manufacturing business sector and events and conferences. Today, Heritage is applied at 130 tourism products across the region and it has become the most successful private sector environmental rating and management system in Africa and it is regarded among the top environmental management initiatives of its kind worldwide. In March 2009, Heritage became a strategic partner of the Green Globe Certification system, the world’s most respected and recognised environmental certification standard in the tourism sector. The company is the registered auditor and partner for sub-Saharan Africa and the Indian Ocean region


Alliance Vice Chairperson:

Hazel Milne
Organization: Eco Awards Namibia
Position: Program Coordinator

After qualifying as a Social Worker (Honns B.Diac. UNISA – 1988) an exciting few years followed, working as a social worker at the Rundu State Hospital, right on the Namibian/Angolan border. Hazel decided to move to Walvis Bay on the Namibian coast, and soon became intrigued by the fascinating Namib Desert – Namibia’s “Living Desert” – with all its interesting life forms and dynamics. This is when she decided to pursue a career as a naturalist guide. She successfully completed her Namibian NATH (Namibian Academy for Tourism and Hospitality) guiding qualification, and then spent several years working as a freelance guide, travelling throughout Namibia’s untouched wilderness areas.

The majority of those years were spent guiding mobile camping Expeditions for &Beyond, and this is what inspired her to complete & Beyond’s Inkwazi Ranger Training Programme at Beyond Phinda Private Game Reserve in South Africa. Soon after, she was appointed to senior guide for & Beyond’s Expeditions in Namibia. She progressed to Operations Manager and became responsible for the Environmental Audits for the company.

Around 2008, she heard about Namibia’s only Rewards Program for Sustainable Tourism, and volunteered on the Management Committee of Eco Awards Namibia. At this stage NATH approached her to write a Training Manual on Sustainable Tour Guiding Operations, which was followed by a course to lecture this subject. During 2011, she took on the position as Program Coordinator for Eco Awards Namibia, which enabled her to network with the Sustainable Tourism Network Southern Africa (STNSA), which has evolved into the Sustainable Tourism Certification Alliance Africa (“the Alliance). In 2012, she was also approached by the NTA (Namibia Training Authority) to serve on the Technical Working Group to rewrite the Namibian Tourist Guiding Unit Standards, and successfully completed their Assessor Course to Assessed Namibian Tour Guides (to attain the National Guiding Qualification).


Alliance Secretariat

Fair TradeTourism (FTT) is South Africa’s leading responsible tourism NGO, established in 2001 as a project of the World Conservation Union (IUCN-South Africa) and transformed into an independent non-profit company in 2004. FTT has a more than ten-year track record of implementing research, capacity building and policy development initiatives in partnership with local and international stakeholders including donors, government departments and agencies, the tourism private sector and community-based organisations.


Name: Jennifer Seif
 Fair Trade Tourism
Executive Director




Name: Netsai Sibanda
 Fair Trade Tourism
Stakeholder Relations Coordinator




Name: Khaya Thwala
 Fair Trade Tourism
Stakeholder Communications Assistant



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