• Sabi Sabi

    Photo credit by Sabi Sabi Game Reseve, Kruger National Park, South Africa

  • Tswalu

    Photo credit by Amakhala Game Reserve, Eastern Cape, South Africa

  • IMG_3851

    Photo credit by !Khwa ttu San Culture and Education Centre, Western Cape, South Africa

  • Amakhala

    Amakhala Game Reserve, Eastern Cape, South Africa

Market development

Thematic content/activities

  • Facilitate and disseminate market research
  • Lobby tourism boards to showcase certified products in their marketing efforts
  • Promote joint marketing by Alliance members
  • Develop campaign materials to support Alliance objectives
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