There is a need for the European market to create more demand, become more visible and to upscale the consumer promotions.
This is the strategy that the Seychelles Tourism Board’s Director for Europe Bernadette Willemin said at the end of her presentation at the end of year marketing meeting held at Savoy Resort and Spa this week.
Mrs Willemin’s presentation gave details on the state of business for the European market, challenges and the strategies which will be used in the coming year.
She said the aim for 2015 is to have 70% of the European market to Seychelles and for visitors from this market to choose our islands as the prime destination in the Indian Ocean.
Mrs Willemin added that there are new market segments in Europe that Seychelles can tap into, and it is a plus that our islands still has a strong image and media presence on the European market. These positive traits should be maintained, added Mrs Willemin.
One of the strategies to be used to market Seychelles as the ideal destination will be educational and awareness programme. Targeting customers in niche markets and stimulating interests in their choice of selecting Seychelles as their holiday destination.
Outlining the main objectives, Mrs Willemin said increasing customer awareness on the brand and visibility remain top priorities, along with dispelling myths and negative perceptions on the destination.
She added that there is a need to stop the decline in markets such as Italy and France, while increasing visitor numbers from the other markets in Europe.
Using press releases and other media-related strategies will be also incorporated in the 2015 plan. Travel agents will also be provided with on-going training and will be motivated through various means.
Source: eTN Global Travel Industry News