Earlier this month one of the world’s leading online travel booking sites released their official Chinese website and app. Last year in July, hotel-booking site HRS also entered the China market, offering Chinese language pages and a booking system on websites and mobile terminals. Its listings contain castles and those with special services or designs, especially European destinations.
According to China Tourism Academy statistics released last August, China has become the biggest tourism spender in the world. Last year, about 98 million Chinese mainland tourists travelled overseas. The forecast for 2014 is 16 percent growth to 114 million. Chinese online travel booking sites are also increasing quickly.
Marketing director in China of hotels.com, Zhuang Peifu, said at the press conference, “We hope to show our determination on developing the Chinese market by offering online hotel booking services of high quality.”
Domestic online travel agencies are enhancing the mobile phone market, as foreign online booking sites try to access the Chinese mainland market.
Source: Travel and Tour World