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    Photo credit by Sabi Sabi Game Reseve, Kruger National Park, South Africa

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    Photo credit by Amakhala Game Reserve, Eastern Cape, South Africa

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    Photo credit by !Khwa ttu San Culture and Education Centre, Western Cape, South Africa

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    Amakhala Game Reserve, Eastern Cape, South Africa

How does Seychelles get their islands more visible in tourism?

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As Seychelles celebrates Africa Day 2014 through their own FetAfrik Festival, a delegation from the islands was in South Africa to represent the islands in the different Africa Day celebrations.

The Seychelles National Cultural Troupe had been invited to be part of the Africa Day Celebrations in South Africa in what was described by a representative of the Ministry of Tourism and Culture as the approach being used in order to get the islands more visible in target markets in the field of tourism.

Seychelles has been putting their culture and in so doing their people in the forefront in their public relations drive in keeping the islands visible in order for them to remain relevant in the world of tourism. Alain St.Ange, the Seychelles Minister responsible for Tourism and Culture, said as the national cultural troupe was flying to South Africa that the words “The culture of the nation is in the heart and soul of the people” as was spelled out by Mahatma Gandhi remains the guiding statement for his ministry. “Our people have our unique culture in their hearts and in their souls. This unique culture has our Seychelles very own DNA, and we are proud to be showing it off to the world as we get the name Seychelles seen and our culture appreciated,” Minister St.Ange said.

Mrs. Marietta Matombe, the head of the National Cultural Troupe at the Department of Culture, is personally leading the Seychelles delegation to South Africa, and this week accompanied by Najoie Philoe, they were interviewed by DSTV as they worked to keep the name Seychelles in the forefront.

Cultural exchanges now play an important part in the actions by the Ministry of Tourism and Culture in getting Seychelles seen and noticed in a bid to ensure that the islands remain relevant in the world of tourism.

Seychelles is a founding member of the International Coalition of Tourism Partners (ICTP).

Source: Seychelles Ministry of Tourism and Culture

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