• Sabi Sabi

    Photo credit by Sabi Sabi Game Reseve, Kruger National Park, South Africa

  • Tswalu

    Photo credit by Amakhala Game Reserve, Eastern Cape, South Africa

  • IMG_3851

    Photo credit by !Khwa ttu San Culture and Education Centre, Western Cape, South Africa

  • Amakhala

    Amakhala Game Reserve, Eastern Cape, South Africa

Increasing demand for the socially responsible products

According to a recent Nielsen global survey, consumer sentiment toward socially responsible companies is growing. In the year-and-a-half since Nielsen published its “Global, Socially Conscious Consumer” report, the percentage of global consumers willing to reward companies that give back to society grew by 5 percent increasing to 50 percent from 45 percent.

This is what Nielsen say about their research results “Nielsen used stated willingness to spend more on goods and services from companies that have implemented programs to give back to society as a proxy for how much consumers care about brand investments in social impact. The results provide one simple gauge for whether consumers care about cause marketing, shared value, conscious capitalism or other pursuits of corporate social impact and they help to quantify the growing desire among consumers to reward the companies they view as socially responsible.”

Source: http://www.nielsen.com/us/en/reports/2013/consumers-who-care.html

Leave a Reply

Your email address will not be published.

Copyright © 2019 Sustainable Tourism Alliance Africa.