The International Finance Corporation, an arm of the World Bank, got together with the Ministry of Tourism, government of India, and the state governments of Bihar and Uttar Pradesh, plus members of the private the sector, to promote “Investing in the Buddhist Circuit” in India.
This will help improve and enhance the visitor experience in places connected with Lord Buddha in these two important states.
The strategy is to get more investment to improve infrastructure and was devised after extensive discussions and consultations with tourism stakeholders.
O Ruhl, World Bank head in India, said at the launch of the initiative on July 17 in Delhi that they would continue to support the efforts as long as they are asked by the MOT and the states.
The pilgrims who come to visit Inidia will prolong their stay if they have a good experience and the problem of seasonality can also be handled.
Promotion of Buddhist tourism is high on the priority of the new government in India, led by N. Modi.
Secretary Tourism P. Dewan said that attractions in other states will also be taken up later.
Ministers from Bihar and Uttar Pradesh called for steps at ground level so that things improve. Tourism and Culture Minister S. Naik was present at the launch.