Kenya Tourist Board (KTB) has tied up with Kenya Airways to market its most beautiful locales that seem to get lost in the strong marketing light of South Africa.
The tourism arrivals from traditional core markets remain below expectation. Uganda provides most visitors to Kenya from within east Africa and from the wider Africa; South African tourists visit Kenya which is about a four hours journey from Johannesburg.
Kenya Airways also flies daily to Nigeria in West Africa and there is a good chance of attracting tourists from there.
The tourism private sector, after a year of financial drought for KTB and the country’s tourism marketing efforts, is now awaiting the budget reading in March, when figures will be published of just how much added funding will be made available for the financial year 2014/15 and if cabinet secretary Phyllis Kandie can deliver on the promises made to the sector about increased spending for tourism marketing.
Source: Travel and Tour World