• Sabi Sabi

    Photo credit by Sabi Sabi Game Reseve, Kruger National Park, South Africa

  • Tswalu

    Photo credit by Amakhala Game Reserve, Eastern Cape, South Africa

  • IMG_3851

    Photo credit by !Khwa ttu San Culture and Education Centre, Western Cape, South Africa

  • Amakhala

    Amakhala Game Reserve, Eastern Cape, South Africa

Market Research

The Alliance Secretariat, Fair Trade Tourism (FTT), recently carried out research in important source markets to identify target groups and customer segments for marketing Fair Trade Tourism. The following were the findings in Sweden, Swirtzerland, Netherlands and Germany:

Responsible_Traveller_profiles_Sweden

Consumer_Segmentation,_Fair_Trade_Tourism_Sweden

Responsible_Traveller_profiles_Switzerland

Consumer_Segmentation,_Fair_Trade_Tourism_Switzerland

Responsible_Traveller_profiles_Netherlands

Consumer_Segmentation,_Fair_Trade_Tourism_Netherlands

ResponsibleTraveller_profiles_Germany

Consumer_Segmentation,_Fair_Trade_Tourism_Germany

 

 

 

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