The Alliance Secretariat, Fair Trade Tourism (FTT), recently carried out research in important source markets to identify target groups and customer segments for marketing Fair Trade Tourism. The following were the findings in Sweden, Swirtzerland, Netherlands and Germany:

Responsible_Traveller_profiles_Sweden

Consumer_Segmentation,_Fair_Trade_Tourism_Sweden

Responsible_Traveller_profiles_Switzerland

Consumer_Segmentation,_Fair_Trade_Tourism_Switzerland

Responsible_Traveller_profiles_Netherlands

Consumer_Segmentation,_Fair_Trade_Tourism_Netherlands

ResponsibleTraveller_profiles_Germany

Consumer_Segmentation,_Fair_Trade_Tourism_Germany