The Alliance Secretariat, Fair Trade Tourism (FTT), recently carried out research in important source markets to identify target groups and customer segments for marketing Fair Trade Tourism. The following were the findings in Sweden, Swirtzerland, Netherlands and Germany:
Responsible_Traveller_profiles_Sweden
Consumer_Segmentation,_Fair_Trade_Tourism_Sweden
Responsible_Traveller_profiles_Switzerland
Consumer_Segmentation,_Fair_Trade_Tourism_Switzerland
Responsible_Traveller_profiles_Netherlands
Consumer_Segmentation,_Fair_Trade_Tourism_Netherlands
ResponsibleTraveller_profiles_Germany
Consumer_Segmentation,_Fair_Trade_Tourism_Germany