• Sabi Sabi

    Photo credit by Sabi Sabi Game Reseve, Kruger National Park, South Africa

  • Tswalu

    Photo credit by Amakhala Game Reserve, Eastern Cape, South Africa

  • IMG_3851

    Photo credit by !Khwa ttu San Culture and Education Centre, Western Cape, South Africa

  • Amakhala

    Amakhala Game Reserve, Eastern Cape, South Africa

Our members

Alliance membership categories are as follows:

Category of membership
  1. Certification scheme owners and certification bodies based in Africa
  2. International and/or regional certification scheme owners and certification bodies involved in tourism certification in Africa
  3. Business development service providers (BDSPs) in Africa providing services to tourism businesses and/or certification schemes
  4. Tourism boards and tourism ministries responsible for creating an enabling environment for sustainable tourism certification / seeking to position their responsible destinations in the marketplace
  5. Regionally focused organisations with a stake in sustainable tourism certification

Alliance registered members:

Country Represented
African Safari Lodge Foundation South Africa, Namibia, Mozambique
Baobab Travel South Africa
Botswana Tourism Organisation Botswana
Boundless Southern Africa Angola, Botswana, Lesotho, Mozambique, Namibia,South Africa, Swaziland, Zambia and Zimbabwe
Eco Atlas South Africa
Eco Tourism Kenya Kenya
Eco Awards Namibia Alliance Namibia
Fair Trade Tourism (FTT) South Africa, Madagascar, Mozambique, Seychelles, Tanzania
Global Sustainable Tourism Council (GSTC)  Global
Go To Madagascar Madagascar
GIZ:  Sustainable Development through Tourism  Global
Green Girls in Africa South Africa
Greenloons United States of America
Green Star Hotel Egypt
Green Tourism Active South Africa
Heritage – The Environmental Management Company South Africa, Kenya, Mozambique, Namibia, Nigeria, Tanzania, Zambia, Ghana, Seychelles
INATUR Mozambique
International Trade Centre(ITC)  Switzerland
Levelle Perspectives South Africa
LiSeed  Global
Mauritius Tourism Authority  Mauritius
National Department of Tourism South Africa
Open Africa South Africa
Okavango Roadside Organisation Botswana
Rainforest Alliance  Global
RETOSA Zimbabwe, South Africa, Seychelles, Angola, Botswana, Democratic Republic of Congo, Lesotho, Malawi, Mauritius, Mozambique, Namibia, Swaziland, Tanzania, Zambia
Responsible Tourism Tanzania Tanzania
Stand cc South Africa
Seychelles Tourism Board Seychelles
Serendipity Africa South Africa
South African Tourism South Africa
Sustainable Tourism Partnership Programme South Africa
Sustainable Travel International United States of America
Sustainable Travel & Tourism Agenda Kenya
Swaziland Tourism Authority (STA) Swaziland
TourCert Germany
Tanzania Tourist Board  Tanzania
Travelife for tour operators and travel agents Netherlands
Yellow Railroad United Kingdom
Zimbabwe Tourism Authority Zimbabwe

Our member organisations have committed to do the following:

Supporting the mission, vision, values and goals of the Alliance

Time commitment to take part in Portfolio Committees (PFCs), attend the Annual Conference and Annual Meeting and actively take part in activities as required

Information sharing commitment:

  • Share information e.g. standards and financial models (by certification programmes) and information on tourist arrivals (by tourism boards) as requested by the Secretariat.
  • Contribute information to research conducted under the auspices of the Alliance e.g. market research and segmentation studies, impact assessments, business development needs
  • Contribute at least two case studies annually.  The format and content of case studies will be determined by the relevant PFCs and communicated to members.
  • Contribute at least three articles for the Alliance newsletter/website annually in consultation with the Secretariat.
  • Contribute to country-specific pages of the Alliance’s website in collaboration with the Secretariat.

Sharing of opportunities and other resources

  • Alliance members commit to identifying opportunities for the Alliance within their national governments i.e. facilitating meetings between the Secretariat/PFCs and national enterprise development initiatives.
  • Members will likely come across opportunities for the Alliance through their normal course of work inclusive of funding opportunities.  Members will commit to sharing such opportunities with the Secretariat, who will in turn take action and/or disseminate to the wider membership, as applicable.

Promoting the Alliance

  • Members commit to promote their membership of the Alliance and use the Alliance corporate identity in their marketing collateral e.g. newsletters and websites.
  • Members commit to promote the Alliance to potential new members and refer these back to the Secretariat.
  • Members commit to highlight their participation in the Alliance to stakeholders and other forums.
  • Members commit to share information about the Alliance with their databases.


Copyright © 2019 Sustainable Tourism Alliance Africa.