• Sabi Sabi

    Photo credit by Sabi Sabi Game Reseve, Kruger National Park, South Africa

  • Tswalu

    Photo credit by Amakhala Game Reserve, Eastern Cape, South Africa

  • IMG_3851

    Photo credit by !Khwa ttu San Culture and Education Centre, Western Cape, South Africa

  • Amakhala

    Amakhala Game Reserve, Eastern Cape, South Africa

South Africa



PastedGraphic-1The African Safari Lodge Foundation (ASLF) is a non-profit company with an independent board of directors. ASLF works mainly in South Africa, Namibia and Mozambique, and participates in various African and global networks to implement a development programme designed to overcome various existing barriers and enhance the real contribution that safari lodges can make to rural development.  The company’s mission is to facilitate economic growth, ownership, skills development and job-creation through responsible forms of tourism and related land uses following a “rights-based” approach.  Click here for more information.


Basic CMYK

Baobab Travel is a specialist tour operator based in Cape Town, South Africa. As an independent travel company founded to promote responsible tourism and alternative forms of travel in Africa. We believe in the kind of experiences that will inspiure the travellers and bring positive change in the world.

Their carefully curated collection of beskope holidays encourages visitors to slow down, see more and get to know the destination that they visit. Their trips aim to combine popular African destinations with more off-the-beaten track locations, avoiding at all cost resorts manufactured for mass tourism. Our portfolio of destinations include South Africa, Namibia, Botswana, Zambia, Mozambique, Tanzania, Kenya and Malawi.

Baobab Travel is registered in South Africa as Baobab Travel South Africa cc and managed by owneer-manager Liesel Mayne from their head office in Cape Town.

Click here for more information.


boundless white

In 2005, the tourism and environment ministers of nine SADC countries (Angola, Botswana, Lesotho, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabwe) endorsed a TFCA development strategy for 2010 and beyond. Its main objective is to increase the tourism potential of southern Africa by consolidating the marketing and investment promotion efforts of existing transfrontier initiatives. South Africa was given a mandate to coordinate the implementation of the strategy.

Boundless Southern Africa is the marketing brand for transfrontier conservation areas developed under the auspices of this strategy. Seven TFCAs that straddle the nine stakeholders’ borders are being marketed as preferred tourist and investment destinations.

Click here for more information.



ECO ATLAS is the ethical directory to accommodation, restaurants, activities, products and services in South Africa. It provides a one-stop green guide for conscious travellers empowering you to choose where to eat, play and stay based on sound environmental and ethical practices. Using the twenty ECO CHOICE icons you will be able to see at a glance who is achieving sustainable goals enabling you to make informed decisions about which businesses to support. Our unique search function will also inspire you to source locally produced and earth-friendly produce and products.

ECO ATLAS is the first of it’s kind in South Africa in that it provides users with both the socially and environmentally ethical achievements of places and services and highlights businesses that are making a difference. Any business can be listed as long as they meet at least three of the ECO CHOICE criteria. There are so many people and places creating positive change and walking the ethical talk and ECO ATLAS provides you with the map to find them.

For more information on Eco Atlas click here.


FTT Brand Logo (RGB)Fair Trade Tourism (FT) is a non-profit organisation that promotes sustainable tourism development through facilitating the world’s first tourism Fair Trade certification programme. The FTT label is awarded to tourism businesses currently operational in South Africa signifying their commitment to Fair Trade criteria including: fair wages and working conditions, fair purchasing, fair operations, equitable distribution of benefits and respect for human rights, culture and environment. For more information on FTT click.



The Green Girls in Africa is an independent provider of sustainable tourism & environmental services in Africa. We are here to help you find the best way to establish the elusive ‘potjie of performance’ or triple bottom line in your business, and most importantly how to communicate that message effectively to the people, who need to hear it – your customers.

Travel has the ability to change perceptions and transform people, but travel can also pose risks and put pressure on fragile environments, scarce resources, and indigenous cultures. We believe in the kind of tourism experiences that will inspire travellers, but at the same time bring positive changes to the world.

Green Girls offer you a flexible set of practical tools that will help your business to incorporate responsible tourism seamlessly. We each have unique and specialist skills that can be applied not only according to your needs, but also to cover all bases. Besides universal sustainable tourism advice, we provide a range of different business services and solutions, from sustainability audits and assistance with the certification process of eco-labels, to content writing & editing, and social media development & management.

For more information on Green Girls in Africa click here.



GT Active is a sustainability management company offering leading sustainability assessments and certification for the hospitality industry. We are passionate about changing consumer behaviour, porocesses and strategies through informed choice, raising awareness around all sustainability aspects and positioning our clients as leading responsible tourism service providers.

For more information click here.



The ICRT was founded in 2002 following the first International Conference on Responsible Tourism in Destinations in Cape Town that year. The ICRT exists to further the aspirations of the Cape Town Declaration: to use tourism to make ”better places for people to live in and for people to visit” based on the premise that all forms of tourism can (and should) be more responsible. The ICRT website belongs to the Community Interest Company Responsible Tourism Practitioners, a not-for-profit company limited by guarantee and registered in the UK. Its directors are John de Vial, Xavier Font, Harold Goodwin and Caroline Warburton.

For more information click here.


Logo01Levelle Perspectives provides business development services in Africa that support globally recognised principles of sustainable tourism, while ensuring that local context is prioritised. We work with stakeholders to find solutions that ensure the needs of business are balanced with those of the local area in a way that benefits everyone. Specific focus areas include using tourism as a tool to achieve local development objectives through, e.g. sustainable livelihood and supply chain development, as well as corporate social responsibility that is designed to empower local communities and ensure that the integrity of their local environments is maintained. Documentary photography offers a unique enhancement to levelle perspectives’ service offering so that challenges and successes encountered can be effectively shared with other stakeholders and consumers.

Click here for more information.


The National Department of Tourism (NDT) in partnership with the South African National Accreditation System (SANAS), developed a National Minimum Standard on Responsible Tourism (NMSRT). The NMSRT is a standard to accredit certification programmes, sometimes referred to as “certifying the certifier”. This standard serves three purposes:

  • To establish a common understanding of the minimum criteria for responsible tourism.
  • To promote responsible tourism in the tourism sector, including accommodation, hospitality, travel distribution system, as well as all organs of state and entities, organised labour and communities involved or interested in the tourism sector in South Africa.
  • To establish the minimum criteria for certification of the sustainability of organisations in the tourism sector.

To obtain a copy of the NMSRT, please contact the South African Bureau of Standards (SABS) information services department at info@sabs.co.za or 012 428 6666.

For more information click here.



OpenAfrica_logo-reduced[1]Open Africa is a social enterprise thatuses tourism as an economic platform to create and sustain jobs for rural communities in Africa by developing and marketing the strongest network of self-drive travel destinations in Southern Africa. Open Africa works with communities to establish off-the-beaten-track, self-drive travel routes in a network supported by local enterprises, linking and protecting the splendours and knowledge of rural Africa. Open Africa connects communities to travellers through this website and other marketing initiatives. For more information click here.

Regional Tourism Organisation of Southern Africa (RETOSA)

The Regional Tourism Organisation of Southern Africa (RETOSA) is a Southern African Development Community (SADC) body responsible for the promotion and marketing of tourism in the region.  RETOSA aims to create a concrete destination identity in the market in order for the region to compete effectively. RETOSA is managed by a board drawn from national tourism authorities/boards and national tourism private sector umbrella bodies in the SADC countries. Click here  for more information.


STAND cc is a consultancy and research company specialising in sustainable tourism, resource economics, business development and research.  Registered in 2008, its recent clients include USAID, the Commonwealth Secretariat and SNV.  Led by Dr Anna Spenceley, STAND cc draws upon its pool of experienced associates to undertake programmes in strategy and policy development, project design, certification, training and capacity building, technical advice, payments for ecosystem services, climate proofing businesses, sustainability reporting, Corporate Social Investment and research. For more information click here.


Logo on WhiteSerendipity Africa is a responsible tourism consultancy based in Cape Town. Serendipity Africa offers a range of specialist development services including responsible tourism training and mentoring, product or destination marketing, fundraising guidance and media support. In addition we undertake projects that create positive frameworks for sustainable tourism destination planning and strategies for improving tourism in destinations. Click here for more information.


BSA SAT product.fh11South African Tourism is the national tourism agency responsible for marketing South Africa as a destination internationally and domestically. It aims to make tourism the leading economic sector in South Africa, and so promote sustainable economic and social empowerment of all South Africans. At the same time South Africa is marketed as an integral part of Africa and particularly the subcontinent of southern Africa. To accomplish these goals, South African Tourism commits to meaningfully contribute to the government’s objectives of increased GDP growth, sustainable job creation and redistribution and transformation through, increasing tourist volume, increasing the geographic spread, length of stay and tourist spend of all visitors, improving seasonality arrivals patterns; and Working to transform the industry so that historically disadvantaged South Africans may benefit from the sector For more information click here.


stpp logo

The Sustainable Tourism Partnership Programme (STPP) is a non-profit company established to facilitate the implementation of Sustainable Tourism Practices in Smaller Accommodation Establishments (SAEs) and Tourism SMMEs across South Africa.  The aim of the programme is to contribute significantly to the objectives of the National Tourism Sector Strategy as well as the National Development Plan Vision 2030.  In addition, the programme is closely aligned to the recommendations from the United Nations Environmental Programme, which shifts the focus of sustainable tourism development to SMMEs. As a collaborative “how-to” programme, the STPP uses tourism as a catalyst for local economic development.   It demonstrates to tourism sector stakeholders at local, regional and national  level how leveraging off local uniqueness, forming stronger collaborative partnerships and  working across multiple sectorial disciplines  can bring about meaningful change.  Click here for more information.


Heritage logoNEWThe Heritage Environment Management Company (Heritage) developed the “Heritage Environmental Certification Programme” in order to provide tourism businesses with an effective environmental management system designed to reduce and limit the environmental impact of the businesses. Heritage offers a hands-on environmental approach for businesses on resource management that delivers financial returns and at the same time enables businesses to position themselves as environmentally responsible.

Click here for more information.


About South Africa

Flag_of_South_Africa.svg[1]South Africa, officially the Republic of South Africa, is a country located at the southern tip of Africa. It is divided into nine provinces and has 2,798 kilometres (1,739 mi) of coastline. To the north lie the neighbouring countries of Namibia, Botswana and Zimbabwe; to the east are Mozambique and Swaziland; while Lesotho is an enclave surrounded by South African territory.  South Africa is the 25th largest country in the world by area and the 24th most populous country with over 51 million people.


South Africa has a generally temperate climate, due in part to being surrounded by the Atlantic and Indian Oceans on three sides, by its location in the climatically milder southern hemisphere and due to the average elevation rising steadily towards the north (towards the equator) and further inland. Due to this varied topography and oceanic influence, a great variety of climatic zones exist. The climatic zones range from the extreme desert of the southern Namib in the farthest northwest to the lush subtropical climate in the east along the Mozambique border and the Indian ocean. Winters in South Africa occur between June and August.


South Africa has eleven official languages: Afrikaans, English, Ndebele, Northern Sotho, Sotho, Swazi, Tswana, Tsonga, Venda, Xhosa, and Zulu. In this regard it is third only to Bolivia and India in number. While all the languages are formally equal, some languages are spoken more than others

Sources: http://en.wikipedia.org/wiki/South_Africa

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