• Sabi Sabi

    Photo credit by Sabi Sabi Game Reseve, Kruger National Park, South Africa

  • Tswalu

    Photo credit by Amakhala Game Reserve, Eastern Cape, South Africa

  • IMG_3851

    Photo credit by !Khwa ttu San Culture and Education Centre, Western Cape, South Africa

  • Amakhala

    Amakhala Game Reserve, Eastern Cape, South Africa

Registration open for ATA meeting: Tourism is Everyone’s Business


The Africa Travel Association (ATA) has announced that online registration for the upcoming 39th Annual World Congress, this year taking place in Kampala, Uganda, is now open for prospective participants.

The meeting, which will bring together several hundred tourism industry stakeholders from across the African continent, from the United States and a number of other countries, will take place between November 11 to 16 inclusive under the theme “Tourism is Everyone’s Business” at the Commonwealth Resort/Speke Resort in Munyonyo which is located outside the city on the shores of Lake Victoria.

ATA’s 39th Annual World Congress will commence with Roundtable for Tourism Ministers and will also include cultural festivities and evening gala events. The congress program will include plenary sessions on global and US-Africa tourism trends; engaging learning and professional development workshops focused on branding and marketing, social media, product development, niche markets, and impact tourism; an African Culinary Experience; a Young Professionals Forum; as well as opportunities to learn more about the destination’s rich array of tourism products and offerings at Uganda’s 1st Annual Jagoza Tourism Expo. Additionally, the host country day will feature travel excursions to the Mabira Tropical Rainforest and to the town of Jinja, aka Easts Africa’s Adventure Capital, home to the “Source of the White Nile.” The day will include a regatta and boating on the Nile, a musical gala and a food fete. Additionally, delegates will have the opportunity to visit both hemispheres of the world at the Equator crossing.

This year’s ATA’s Congress will feature a full-day Tourism Investment Forum where tourism business leaders, industry stakeholders, and investors can discuss the latest tourism development and financing trends and interface in business-to-business meetings. Additionally, Uganda will showcase the country’s vast investment opportunities in culture, wildlife, hotel development, and seek to attract Diaspora investment. Delegates will also have the opportunity to book pre- and post-Congress excursions and tours to further enjoy the “Pearl of Africa.”

Early-bird registration is available until September 30, and ATA members receive a discount. The official airline for the ATA meeting, Brussels Airlines, is offering special fares from its US gateways and via Brussels to Entebbe.

Source: Prof. Dr. Wolfgang H. Thome, eTN Africa Correspondent

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