The Seychelles Tourism Board has adopted the “I love Seychelles” national theme to drive its marketing campaign in 2015.
The national theme launched by James Michel, President of the Republic, will give a fresh touch to the Seychelles Tourism Board’s marketing campaign. In her speech at the Ministry of Tourism & Culture’s annual general staff meeting held on January 13 at the ICCS (International Conference Centre) auditorium, Sherin Naiken, Chief Executive of Seychelles Tourism Board, said that the “I love Seychelles” national theme could not have been a better fit for the Seychelles Tourism Board.
A sentiment largely shared by Alain St.Ange, the Minister for Tourism and Culture, strongly believes that the “I love Seychelles” campaign will bring out a sense of “patriotism” and will encourage the involvement of Seychellois in the tourism industry. This campaign will help raise the Seychelles’ profile considerably and strengthen awareness of Seychelles as a destination.
It would also promote local businesses run by Seychellois entrepreneurs.
The Seychelles Tourism Board will take this campaign to another height by launching a series of viral videos and photos competitions on its social media platforms. Visitors will get a chance to submit entries of their fun-filled holiday in Seychelles and stand a chance to win a lifetime offer as a grand prize. Giveaways and corporate gifts reflecting the “I love Seychelles” theme will also emerge as the Seychelles Tourism Board’s new line of products to market the destination worldwide. Following discussions between Minister Alain St.Ange, the CEO of the Tourism Board Sherin Naiken, and PS for Tourism Anne Lafortune, they all agreed that this year’s national theme will help to develop more respect for one another and for its visitors. “When we love Seychelles, we should not see any adverse incidents that could make Seychelles lose its safety label,” said Minister St.Ange, as he appealed for every Seychellois to embrace this year’s national theme.
Seychelles is a founding member of the International Coalition of Tourism Partners (ICTP) .