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    Photo credit by Sabi Sabi Game Reseve, Kruger National Park, South Africa

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    Amakhala Game Reserve, Eastern Cape, South Africa

Tanzania eyes Middle East tourist market


Taking an advantage of the fast growing air connection between East
Africa and the Middle East, Tanzania is lobbying tourists and travel
trade investments from Gulf States and rest of the Arab World.

A team of tourist business stakeholders and marketing officials from
Tanzania are in the Middle East, looking for potential tourists and
investors in tourism, lobbying them to visit and invest in Tanzania’s
fast growing tourist industry.

Tanzanian Prime Minister Mr. Mizengo Pinda is leading a team of
tourist marketing professionals from the Tanzania Tourist Board, other
government tourism policy making institutions and private
stakeholders; all looking to reap from the Gulf States tourist

The Tanzanian Prime Minister and his delegation held a two-day
symposium on tourism and investment at Le Meridien Hotel in Dubai
during their first leg trip in United Arab Emirates (UAE).

Areas of tourist investment and which Tanzania is lobbying in Gulf
States are hotel and tented camping development.

Taking advantage of the Middle East registered airline companies
operating in the African skies; Tanzania Tourist Board is currently
running marketing campaigns to attract visitors from the Gulf States.

Though the number of Arab tourists to East Africa is not as big as the
European and American holiday makers, there has been a notable figure
of hunting tourists from the Middle East to Tanzania and the rest of
East Africa.

About 14,000 tourists from the Middle East states visit East Africa
every year, compared to traditional tourists from Europe and North
America. Though small in figures, East African nations are taking
advantage of the Middle East-registered airlines to be a lifeline for
Arab-speaking holidaymakers.

Low-cost airlines registered in Middle Eastern states flying to
Tanzania including the Emirates Airlines, Qatar Airways, Oman Air and
Fly Dubai which are the most competitive over Tanzanian airspace
making a good link between East African nations and the rest of the
world through Dubai, Doha and Muscat.

Source: Apolinari Tairo/eTN Staff Writer, Tanzania/DAR ES SALAAM

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