• Sabi Sabi

    Photo credit by Sabi Sabi Game Reseve, Kruger National Park, South Africa

  • Tswalu

    Photo credit by Amakhala Game Reserve, Eastern Cape, South Africa

  • IMG_3851

    Photo credit by !Khwa ttu San Culture and Education Centre, Western Cape, South Africa

  • Amakhala

    Amakhala Game Reserve, Eastern Cape, South Africa

Tanzania tourism set for ITB exhibition in Berlin


TANZANIA (eTN) – Germany is the leading European nations with many holidaymakers, with most of them traveling to other destinations outside Europe, preferably Africa and other world destinations.

Tanzania stands among the leading African nations where wildlife and nature do attract a big chunk of German holidaymakers. From March 4 to 8 this year, over 120 executives from 57 travel and tourist companies in Tanzania will attend the annual International Tourism Exhibition (ITB) in Berlin to showcase their services and tourist products available in Tanzania.

These including travel agents, tour handling operators, accommodation establishment operators, and airline operators. Tanzania government institutions have been registered to participate at the ITB event.

Standing as a member of the East African Community, Tanzanian participants will join other participants from the regional block (East African Community) to market the regional tourist attractions under an umbrella of the “East African Expo.”

Leading tourist marketing and development institutions that will attend ITB are Ngorongoro Conservation Area Authority (NCAA); Tanzania National Parks; Zanzibar Commission for Tourism; and the Tanzania Tourist Board, the official tourist marketing institution under the government of Tanzania.

Tanzania Tourist Board’s marketing executive, Mr. Geofrey Meena, said Germany has been a good source for tourists visiting Tanzania every year. The number of German tourists visiting Tanzania rose from 36,626 in 2012 to 53,951 last year.

Ranked as Tanzania’s traditional partner, Germany is supporting wildlife conservation projects in southern Tanzania’s Selous Game Reserve and Serengeti National Park in the north.

The most attractive sites which pull Germans to visit Tanzania are the historical sites including the old German buildings, cultural heritage sites, and Mount Kilimanjaro expeditions, other than wildlife parks.

Ngorongoro Crater is among the most preferred attraction in Tanzania and which pulls in many German tourists. It was in Ngorongoro where the famous German conservationist, Professor Bernhard Grzimeck, and his son, Michael Grzimeck, were laid to rest.

Source: Apolinari Tairo, eTN Tanzania Correspondent

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