• Sabi Sabi

    Photo credit by Sabi Sabi Game Reseve, Kruger National Park, South Africa

  • Tswalu

    Photo credit by Amakhala Game Reserve, Eastern Cape, South Africa

  • IMG_3851

    Photo credit by !Khwa ttu San Culture and Education Centre, Western Cape, South Africa

  • Amakhala

    Amakhala Game Reserve, Eastern Cape, South Africa

Preferred travel guides

Alternative Route


Alternative Route is a guidebook for backpackers and other people travelling to Southern Africa on budget.

Alternative Route offers an extensive collection of backpacker hostels and budget accommodation. Southern African backpacker hostels offer the traveller much by way of facilities and services.

  • Self-catering or meals provided
  • Clean and comfortable
  • Great service; Friendly staff; Personal attention

Other listings:
Safaris; Overlanding; Car hire & rental purchase; Shuttle services; Package tours; Zipline adventures; Whale & dolphin watching; Wine tours; Volunteering programs; Skydiving; Scuba diving; Horse trails; Pony trekking; Kitesurfing; Airport transfers; Township tours; City tours; Shark cage diving; Breweries; Wakeboarding; Quadbiking; Cultural tours; Day trips; Travel shops

Target group: International and domestic independent travelers.
Key theme: Good value for money. See website for more information.



Dreams4Africa publishes 4 travel catalogues annually. All 4 titles are directly related to existing and new market trends in the African travel industry.

  • Safari Lodges in Africa
  • Hotels and Villas in Africa
  • Accommodation and Adventure in Africa
  • Photography in Africa

Every year Dreams4Africa personally selects all the lodges and hotels in Africa that represent a great experience. These properties have been chosen to participate in the publications because they meet our standard in regards to food, hospitality, comfort and experience.

Target group: Middle to High-end, independent travelers, travel consultants.
Key theme: Great Holiday Experience.
Publisher: Portfolio Collection. See website for more information.

Fair Trade Travel Guide

FTTSA 2012-1

The Fair Trade Travel Guide is an easy-to-use e-guide that gives tourists an overview of all the tourism businesses certified by Fair Trade in Tourism South Africa. By choosing an FTTSA-certified business, visitors to South Africa can enjoy a fabulous holiday knowing that the money they spend benefits South Africa and South Africans.

Target group: International and domestic travellers looking ethical fair trade holiday option.
Key theme: Fair Trade Tourism, ethical, rewarding.  See website  to download the guide.

Lonely Planet


Lonely Planet has an unmatched reputation for producing well-researched, up-to-date information that travellers can depend on no matter where they’re going. Lonely Planet is passionate about responsible travel and encourages people to make their impact as positive as possible. Whether it be through the trustworthy guidebooks, innovative downloadable digital guides, award-winning website or cutting-edge television programmes, Lonely Planet aims to inspire life-changing travel.

Target group: Independent travelers
Key theme: Off the beaten track, low budget

Other Lonely Planet guidebooks
• Cape Town
• Watching Wildlife, Southern Africa.  See website for more information.

Portfolio Collection 


Portfolio Collection is known as the trusted name in South Africa accommodation and also Namibia and Swaziland accommodation. We have handpicked very special luxury South Africa accommodation places based on what they offer the independent traveller – memorable, unique and rich experiences in charming establishments including bed and breakfasts, guest houses and game lodges countrywide.

Each quality establishment in Portfolio has been personally visited and hand-picked, some are exceptional, each is unique. All are independent and owner-managed, and subscribe to Portfolio’s philosophy of Pride and Personal Service.

Target group: High-end, independent travelers.
Key theme: Benchmark of the best.

Other Portfolio guidebooks:
• Portfolio Retreats Collection (South Africa and Swaziland).
• Portfolio Bed and Breakfast Collection. See website for more information.

The Rough Guide to South Africa, Lesotho and Swaziland


These guides, distributed worldwide by the Penguin group, include recommendations from shoestring to luxury and cover more than 200 destinations around the globe, including almost every country in the Americas and Europe, more than half of Africa and most of Asia and Australasia.

Target group: Independent travelers.
Key theme: Everyone wants value for money, but not at any price. Critical and for all budgets.
See website for more information.



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