LONDON, England; HALEIWA, Hawaii – The World Travel & Tourism Council (WTTC) today announced a collaboration with eTurboNews (eTN) to give sustainable tourism a boost by highlighting and sharing outstanding examples of best practices in the field.
WTTC, through its Tourism for Tomorrow initiatives, has long been committed to working with the Travel & Tourism industry to celebrate the very best examples of sustainable tourism businesses and destinations around the world in a way which is accessible and inspirational.
The annual Tourism for Tomorrow awards have been an established as part of the industry for over 20 years. The award winners are already among the most prestigious in the industry and help provide standards and benchmarks for other businesses to attain.
The new relationship between WTTC and eTurboNews will make further strides in this field by sharing ideas and examples of the very best case studies of sustainable tourism and promoting examples of such practices through work done by the finalists of the Tourism for Tomorrow Awards.
ETN publisher Juergen T. Steinmetz said: “eTurboNews is delighted to further enhance our long-standing partnership with WTTC through its Through Tourism for Tomorrow initiatives. Our entire team is very much looking forward to sharing with our audiences from all over the world the best practices and implementation of the eco-tourism ethos via Tourism for Tomorrow.”
The WTTC sustainability agenda, Tourism for Tomorrow, reflects the commitment of the Travel & Tourism industry to the principles of best sustainable tourism practice. It acknowledges and rewards those businesses and destinations which impact natural and cultural heritage in a positive way, and provides social and economic benefits to all sectors of society.
The new joint efforts include sharing examples of best practice by showcasing the international standards for environmentally- and socially-responsible tourism, and also demonstrating how tourism can be a positive opportunity for benefitting local people, supporting cultural diversity, and advancing biodiversity conservation, all within a viable and profitable business model.
Fiona Jeffery, Chair of the WTTC Tourism for Tomorrow Awards, said, “We’re delighted to be working more closely with eTurboNews as it will help us extend the reach of the Tourism For Tomorrow initiative and help share its valuable lessons and teachings with Travel & Tourism professionals across the world.”
About World Travel & Tourism Council
The World Travel & Tourism Council is the global authority on the economic and social contribution of Travel & Tourism. It promotes sustainable growth for the industry, working with governments and international institutions to create jobs, to drive exports, and to generate prosperity. WTTC’s annual Global Summit brings together world opinion leaders to discuss the opportunities, challenges, and issues facing the industry, while its Tourism for Tomorrow Awards recognize the industry’s power to be a positive force in sustainability.
ETurboNews (eTN) is an international web portal with articles relevant to global travelers and the travel and tourism industry. Founded in 1999, eTN has been a trusted resource for 16 years, providing world-wide travel and tourism news 24/7.
Source: eTN Global Travel Industry News