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Zimbabwe set to kick off World Tourism Expo

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Zimbabwe’s primary international tourism trade show, the Sanganai Hlanganani World Tourism Expo, is set to kick off on Wednesday this week with the main press conference ahead of the formal exhibition launch. The media will have the opportunity to meet the organizers and staff of the Zimbabwe Tourism Authority between 10 am and noon at the Harare International Conference Centre (HICC) in CR5. Later that day a meeting of buyers, also at the HICC, will be held between 1830 and 2200 hours, also in Conference Room 5.

Business will start on June 18, and the Sanganai Culinary Expo will run throughout the trade fair at the HICC from 0900 hours on Thursday until Saturday, June 20, at 1600 hours.

Other key events on the opening day are a dedicated ICT Workshop from 0900 hours until noon at the HICC CR6 and the afternoon Ministerial Round Table in the main auditorium of the conference center from 1400 to 1600 hours.

The Zimbabwe Tourism Authority will also host a combined Buyers and Media Dinner that evening, set at the HICC’s Jacaranda Room.

Young graduates and school leavers seeking a career in the tourism industry will then have a chance to learn about the sector on June 19 at the HICC’s VIP Lounge where a day-long career guidance workshop will be held.

The official opening will be performed on the evening of the 19th from 1630 until 1830 hours in the main auditorium of the HICC, and the closing of the annual event is scheduled for the evening of June 20, with the Award Ceremony for best exhibitors in various categories.

The Sanganai Hlanganani Tourism Expo is the successor of Shanyai/Vakatshani, the Zimbabwe International Travel Expo (ZITE) which was first held annually since 1982 at the Harare International Conference Centre. While ZITE started as a small expo 23 years ago, it grew over the years to become one of Africa’s leading tourism trade shows. In 2007, the event changed names, and the past seven editions of Sanganai/Hlanganani attracted some of the leading African destinations and major world tourism source markets such as South Africa, Botswana, Malaysia, China, Zambia, Malawi, Kenya, Mozambique, Namibia, Indonesia, India, Italy, and many others. The editions have seen the world of tourism converging in Zimbabwe in the form of high-caliber international buyers as well as exhibitors. The 2015 edition will be held in the capital city, Harare, and is expected to build on the successes gained by the previous editions and will again see several national tourism boards and tourism ministries, international airlines and hotel chains, tour and safari operators, and suppliers of a variety of services to the tourism and hospitality industry in attendance.

 Source: Prof. Wolfgang H. Thome, Ph.D., eTN Africa Correspondent

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